APA (7th ed.) Citation
Moriarty, S., Mitchell, N., Wood, C., & Wells, W. D. (2018). Advertising & IMC: Principles and Practice, Global Edition (Eleventh edition.). Pearson International Content.
Chicago Style (17th ed.) Citation
Moriarty, Sandra, Nancy Mitchell, Charles Wood, and William D. Wells. Advertising & IMC: Principles and Practice, Global Edition. Eleventh edition. Harlow: Pearson International Content, 2018.
MLA (9th ed.) Citation
Moriarty, Sandra, et al. Advertising & IMC: Principles and Practice, Global Edition. Eleventh edition. Pearson International Content, 2018.
Warning: These citations may not always be 100% accurate.