Jones, J. P. (1999). How to use advertising to build strong brands. Sage Publications.
Chicago-referens (17:e uppl.)Jones, John Philip. How to Use Advertising to Build Strong Brands. Thousand Oaks, Calif.: Sage Publications, 1999.
MLA-referens (9:e uppl.)Jones, John Philip. How to Use Advertising to Build Strong Brands. Sage Publications, 1999.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.