Jones, J. P. (1999). How to use advertising to build strong brands. Sage Publications.
Chicago-viite (17. p.)Jones, John Philip. How to Use Advertising to Build Strong Brands. Thousand Oaks, Calif.: Sage Publications, 1999.
MLA-viite (9. p.)Jones, John Philip. How to Use Advertising to Build Strong Brands. Sage Publications, 1999.
Varoitus: Nämä viitteet eivät aina ole täysin luotettavia.