APA-Zitierstil (7. Ausg.)

Jones, J. P. (1999). How to use advertising to build strong brands. Sage Publications.

Chicago-Zitierstil (17. Ausg.)

Jones, John Philip. How to Use Advertising to Build Strong Brands. Thousand Oaks, Calif.: Sage Publications, 1999.

MLA-Zitierstil (9. Ausg.)

Jones, John Philip. How to Use Advertising to Build Strong Brands. Sage Publications, 1999.