Social Media in Rural China : Social Networks and Moral Frameworks /

Social Media in Rural China : Social Networks and Moral Frameworks /

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China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community...

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Bibliographic Details
Main Author: McDonald, Tom (Assistant professor of sociology) (Author)
Format: Electronic eBook
Language:English
Published: London : UCL Press, 2016.
Series:Book collections on Project MUSE.
Subjects:
Social media.
Rural conditions.
Country life.
SOCIAL SCIENCE > Anthropology > Cultural.
Country life > China.
Social media > China.
China.
China > Rural conditions.
Electronic books.
Online Access:Full text available:
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Table of Contents:
  • 1. Introduction and field site: down to the countryside
  • 2. The social media landscape: visibility and economy
  • 3. Visual postings: idealising family-love, marriage and 'little treasures'
  • 4. Relationships: circles of friends, encounters with strangers
  • 5. Moral accumulation: collecting credits on social media
  • 6. Broader relations: the family, the state and social media
  • 7. Conclusion: circles and strangers, media moralities and 'the Chinese internet'
  • Appendix. Methodology.

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