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Strategic advertising campaigns /

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Detalles Bibliográficos
Autor Principal:	Schultz, Don E.
Outros autores:	Brown, William P., Martin, Dennis G.
Formato:	Libro
Idioma:	inglés
Publicado:	Chicago, IL : Crain Books, c1984.
Edición:	2nd ed.
Subjects:	Advertising campaigns.
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