Cita APA

Schultz, D. E., Brown, W. P., & Martin, D. G. (1984). Strategic advertising campaigns (2nd ed.). Crain Books.

Citación estilo Chicago

Schultz, Don E., William P. Brown, and Dennis G. Martin. Strategic Advertising Campaigns. 2nd ed. Chicago, IL: Crain Books, 1984.

Cita MLA

Schultz, Don E., et al. Strategic Advertising Campaigns. 2nd ed. Crain Books, 1984.