Schultz, D. E., Brown, W. P., & Martin, D. G. (1984). Strategic advertising campaigns (2nd ed.). Crain Books.
Lua i Stíl Chicago (17ú heag.)Schultz, Don E., William P. Brown, agus Dennis G. Martin. Strategic Advertising Campaigns. 2nd ed. Chicago, IL: Crain Books, 1984.
Lua MLA (9ú heag.)Schultz, Don E., et al. Strategic Advertising Campaigns. 2nd ed. Crain Books, 1984.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.