Imagining Consumers : Design and Innovation from Wedgwood to Corning /
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Baltimore, Md. :
Johns Hopkins University Press,
2019
|
| Colecção: | Book collections on Project MUSE.
|
| Assuntos: | |
| Acesso em linha: | Full text available: |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|