Zikmund, W. G. (1986). Exploring marketing research (2nd ed.). Dryden Press.
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Chicago Style (17th ed.) Citation
Zikmund, William G. Exploring Marketing Research. 2nd ed. Illinois: Dryden Press, 1986.
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MLA citiranje
Zikmund, William G. Exploring Marketing Research. 2nd ed. Dryden Press, 1986.
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