APA (7th ed.) Citation
Underhill, P. Why we buy: The science of shopping. Simon & Chuster.
Chicago Style (17th ed.) Citation
Underhill, Paco. Why We Buy: The Science of Shopping. Simon & Chuster.
MLA (9th ed.) Citation
Underhill, Paco. Why We Buy: The Science of Shopping. Simon & Chuster.
Warning: These citations may not always be 100% accurate.