Altstiel, T., & Grow, J. (2006). Advertising strategy: Creative tactics from the outside/in. Sage Publications.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रAltstiel, Tom, और Jean Grow. Advertising Strategy: Creative Tactics from the Outside/in. Thousand Oaks: Sage Publications, 2006.
एमएलए (9वां संस्करण) प्रशस्ति पत्रAltstiel, Tom, और Jean Grow. Advertising Strategy: Creative Tactics from the Outside/in. Sage Publications, 2006.
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