Altstiel, T., & Grow, J. (2006). Advertising strategy: Creative tactics from the outside/in. Sage Publications.
Citace podle Chicago (17th ed.)Altstiel, Tom, a Jean Grow. Advertising Strategy: Creative Tactics from the Outside/in. Thousand Oaks: Sage Publications, 2006.
Citace podle MLA (9th ed.)Altstiel, Tom, a Jean Grow. Advertising Strategy: Creative Tactics from the Outside/in. Sage Publications, 2006.
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