Sponsorship in marketing : effective partnerships in sports, arts and events /

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Bibliographic Details
Main Author:	Cornwell, T. Bettina (Author)
Format:	Electronic eBook
Language:	English
Published:	New York : Routledge, 2020.
Edition:	2nd edition.
Subjects:	Corporate sponsorship. Special events > Marketing. Sports sponsorship. Performing arts sponsorship.
Online Access:	Taylor & Francis OCLC metadata license agreement
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100	1		\|a Cornwell, T. Bettina, \|e author. \|9 34644
245	1	0	\|a Sponsorship in marketing : \|b effective partnerships in sports, arts and events / \|c T. Bettina Cornwell.
250			\|a 2nd edition.
264		1	\|a New York : \|b Routledge, \|c 2020.
300			\|a 1 online resource.
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
500			\|a Revised edition of the author's Sponsorship in marketing, 2014.
588			\|a OCLC-licensed vendor bibliographic record.
650		0	\|a Corporate sponsorship. \|9 34645
650		0	\|a Special events \|x Marketing. \|9 34646
650		0	\|a Sports sponsorship. \|9 34647
650		0	\|a Performing arts sponsorship. \|9 34648
856	4	0	\|3 Taylor & Francis \|u https://www.taylorfrancis.com/books/9780429325106
856	4	2	\|3 OCLC metadata license agreement \|u http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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