Sponsorship in marketing : effective partnerships in sports, arts and events /
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
New York :
Routledge,
2020.
|
Edition: | 2nd edition. |
Subjects: | |
Online Access: | Taylor & Francis OCLC metadata license agreement |
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MARC
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001 | 9780429325106 | ||
003 | FlBoTFG | ||
005 | 20230120125612.0 | ||
006 | m o d | ||
007 | cr |n||||||||| | ||
008 | 200321s2020 nyu o 000 0 eng d | ||
040 | |a OCoLC-P |b eng |e rda |c OCoLC-P | ||
020 | |a 9780429325106 |q electronic book | ||
020 | |a 042932510X |q electronic book | ||
020 | |z 0367343444 | ||
020 | |z 9780367343446 | ||
035 | |a (OCoLC)1145295730 | ||
035 | |a (OCoLC-P)1145295730 | ||
050 | 4 | |a HD59.35 |b .C67 2020 | |
082 | 0 | 4 | |a 659.2/85 |2 23 |
100 | 1 | |a Cornwell, T. Bettina, |e author. |9 34644 | |
245 | 1 | 0 | |a Sponsorship in marketing : |b effective partnerships in sports, arts and events / |c T. Bettina Cornwell. |
250 | |a 2nd edition. | ||
264 | 1 | |a New York : |b Routledge, |c 2020. | |
300 | |a 1 online resource. | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
500 | |a Revised edition of the author's Sponsorship in marketing, 2014. | ||
588 | |a OCLC-licensed vendor bibliographic record. | ||
650 | 0 | |a Corporate sponsorship. |9 34645 | |
650 | 0 | |a Special events |x Marketing. |9 34646 | |
650 | 0 | |a Sports sponsorship. |9 34647 | |
650 | 0 | |a Performing arts sponsorship. |9 34648 | |
856 | 4 | 0 | |3 Taylor & Francis |u https://www.taylorfrancis.com/books/9780429325106 |
856 | 4 | 2 | |3 OCLC metadata license agreement |u http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
999 | |c 207587 |d 207586 |