Behavioral economics : the basics /

Behavioral economics : the basics /

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Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.Behavioral Economics: The Basics is the first book to provide a r...

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Bibliographic Details
Main Authors: Corr, Philip (Author), Plagnol, Anke C. (Author)
Corporate Author: Taylor and Francis
Format: Electronic eBook
Language:English
Published: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018].
Edition:First edition.
Series:Basics.
Subjects:
Applied Social Psychology.
Consumer Psychology.
Economic Psychology.
Microeconomics.
Consumer behavior.
Economics > Psychological aspects.
Online Access:Click here to view.
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Table of Contents:
  • chapter 1 What is behavioral economics and why is it important?
  • chapter 2 The ascent and dissent of economics
  • chapter 3 ECON: homo economicus
  • chapter 4 HUMAN: more Homer (Simpson) than homo economicus
  • chapter 5 Manners, monkeys and moods
  • chapter 6 Nudge: whys, ways and weasels
  • chapter 7 Sell! Behavioral science of the commercial (and political) world of persuasion.

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