Contemporary consumption, consumers and marketing : cases from generations Y and Z /
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emerging as distinctiv...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon ; New York :
Routledge,
2021.
|
| Edition: | 1 Edition. |
| Subjects: | |
| Online Access: | Taylor & Francis OCLC metadata license agreement |
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Marketing to millennials reach the largest and most influential generation of consumers ever /
Decisions : making personal economic choices ;teacher's guide.
