Effect of visual persuasion advertising techniques on motor vehicle consumer purchase decision: a case of Daystar University postgraduate students /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2019
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| Subjects: | |
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MARC
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| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HF05822.M00085 02019 |7 0 |8 AFR |9 127720 |a DUN |b DUN |c AFR |d 2019-10-02 |e Daystar University |g 2500.00 |l 0 |o THES HF5822.M85 2019 |p BK0107838 |r 2019-10-02 00:00:00 |w 2019-10-02 |x 107838 |y THES | ||
| 999 | |c 200317 |d 200317 | ||
| 040 | |a DUL |c DUL |d jkimani | ||
| 100 | |a Mwiti, Patricia K. |9 8181 | ||
| 245 | |a Effect of visual persuasion advertising techniques on motor vehicle consumer purchase decision: |b a case of Daystar University postgraduate students / |c Patricia K. Mwiti | ||
| 260 | |a Nairobi |b Daystar University |c 2019 | ||
| 300 | |a xi, 92 p. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | |a Advertising -- Psychological aspects |9 8182 | ||
| 650 | |a Persuasion (Psychology) |9 8183 | ||
| 942 | |2 lcc |c THES |h HF5822 |i .M85 |k THES |m 2019 |6 HF5822 M85 | ||