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The role of celebrity endorsement on consumer brand preference : a case of Daystar university students on Nairobi, Kenya /

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Détails bibliographiques
Auteur principal:	Mungai, Rebecah
Format:	Livre
Langue:	anglais
Publié:	Nairobi: Daystar University, 2015
Sujets:	Consumer behaviour Brand choice > Psychological aspects
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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