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Big data war : how to survive global big data competition /

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Dettagli Bibliografici
Autore principale: Park, Patrick H. (Autore)
Natura: Elettronico eBook
Lingua:inglese
Pubblicazione: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edizione:First edition.
Serie:Big data and business analytics collection.
Soggetti:
Big data.
Quantitative research.
Amazon
Apple
big data
business intelligence
consulting
customer analysis
customer profiling
CRM
data
deep learning
Facebook
Google
IT
machine learning
MBA
marketing
product profiling
problem solving
strategy
Tech
Venture
Accesso online:An electronic book accessible through the World Wide Web; click to view
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Sommario:
  • Part 1. Dump the data
  • 1. Global data war
  • 2. Why did Google TV fail?
  • 3. Why do they analyze data?
  • Part 2. Data is human
  • 4. Think as a customer
  • 5. Big data, start from human
  • 6. Why does Nike compete with Nintendo?
  • Part 3. Data is created by me
  • 7. Knowing necessary data is everything in data analytics
  • 8. Create data
  • Part 4. We don't need the past
  • 9. Predict human unconsciousness
  • 10. Anything with a pattern can be predicted
  • Part 5. What matters at the end is performance
  • 11. Data is strategy
  • 12. Big data, a long way to go
  • Epilogue
  • About the author
  • Index.

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