Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /

I tiakina i:

Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua:	Malhotra, Naresh K. (Author), Uslay, Can, 1973- (Author), Bayraktar, Ahmet (Author)
Hōputu:	Tāhiko īPukapuka
Reo:	Ingarihi
I whakaputaina:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Putanga:	First edition.
Rangatū:	Marketing strategy collection.
Ngā marau:	Relationship marketing. B2B relationships B2C relationships customer lifetime value customer loyalty customer relationship management customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation
Urunga tuihono:	An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!

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