Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /

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書誌詳細
主要な著者:	Malhotra, Naresh K. (著者), Uslay, Can, 1973- (著者), Bayraktar, Ahmet (著者)
フォーマット:	電子媒体 eBook
言語:	英語
出版事項:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
版:	First edition.
シリーズ:	Marketing strategy collection.
主題:	Relationship marketing. B2B relationships B2C relationships customer lifetime value customer loyalty customer relationship management customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation
オンライン･アクセス:	An electronic book accessible through the World Wide Web; click to view
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