Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /

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Xehetasun bibliografikoak
Egile Nagusiak:	Malhotra, Naresh K. (Egilea), Uslay, Can, 1973- (Egilea), Bayraktar, Ahmet (Egilea)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edizioa:	First edition.
Saila:	Marketing strategy collection.
Gaiak:	Relationship marketing. B2B relationships B2C relationships customer lifetime value customer loyalty customer relationship management customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

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