Tohutoro APA (7th ed.)
Malhotra, N. K., Uslay, C., & Bayraktar, A. (2016). Relationship marketing re-imagined: Marketing's inevitable shift from exchanges to value cocreating relationships (First edition.). Business Expert Press.
Tohutoru Kātū Chicago (17th ed.)
Malhotra, Naresh K., Can Uslay, me Ahmet Bayraktar. Relationship Marketing Re-imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships. First edition. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2016.
Tohutoro MLA (9th ed.)
Malhotra, Naresh K., et al. Relationship Marketing Re-imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships. First edition. Business Expert Press, 2016.
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