Surprise! : The secret to customer loyalty in the service sector /
Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for t...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edition: | First edition. |
| Series: | 2014 digital library.
Marketing strategy collection. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Perception of a difference the power in buying, marketing and selling customer care /
Services marketing : integrating customer focus across the firm /
