SPeak performance : using the power of metaphors to communicate vision, motivate people, and lead your organization to success /
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| Glavni autor: | |
|---|---|
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
| Izdanje: | First edition. |
| Serija: | 2013 digital library.
Corporate communication collection. |
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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- Part 1. Metaformation in action
- 1. Is this the last race?
- Part 2. Life is a game of cards
- 2. The power of the unconscious mind
- 3. Play the hand you've been dealt
- 4. See your winning hand
- 5. Playing cards doesn't have to be a solo sport
- Part 3. The art of metaformation
- 6. Metaframing: structuring metaphors
- 7. Metamining: deconstructing metaphors for meaning
- 8. Metaforming: reconstructing metaphors
- 9. Searching for a new metaphor
- Part 4. Combining and communicating, and applying new metaphors
- 10. Ligering: combining and creating new metaphors
- 11. Communicating your new metaphor
- 12. Metaplying: applying your metaphor
- Part 5. Serving up a new metaphor
- 13. The work of the metaphor
- 14. The impact of the new metaphor
- 15. New markets, new employees, new opportunities
- Part 6. Structural mapping
- 16. The structural mapping engine (SME) process
- Part 7. Bouncing back: 15-love, and back in the game
- 17. Upping the stakes
- 18. Culture, markets, and personal growth
- 19. The power of words to transform through metaphors
- Endorsements
- Notes
- References
- Index.