Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /

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Detalhes bibliográficos
Autor principal:	Lowenstein, Michael W., 1942- (Author)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edição:	First edition.
Colecção:	2013 digital library. Marketing strategy collection.
Assuntos:	Customer relations. Relationship marketing. marketing customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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