Lowenstein, M. W. (2014). Customers inside, customers outside: Designing and succeeding with enterprise customer-centricity concepts, practices, and applications (First edition.). Business Expert Press.
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Chicago-viite (17. p.)
Lowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding with Enterprise Customer-centricity Concepts, Practices, and Applications. First edition. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2014.
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MLA-viite (9. p.)
Lowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding with Enterprise Customer-centricity Concepts, Practices, and Applications. First edition. Business Expert Press, 2014.
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