Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Wiley.
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Citação norma Chicago
Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. Marketing 4.0: Moving from Traditional to Digital. Hoboken, New Jersey: Wiley, 2017.
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Citação norma MLA
Kotler, Philip, et al. Marketing 4.0: Moving from Traditional to Digital. Wiley, 2017.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.