Managing customer experience and relationships : a strategic framework /

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Bibliografski detalji
Glavni autori:	Peppers, Don (Autor), Rogers, Martha, 1952- (Autor)
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	Hoboken, New Jersey : Wiley, 2017.
Izdanje:	Third edition.
Teme:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing. Electronic books.
Online pristup:	An electronic book accessible through the World Wide Web; click to view
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