Wind, Y., & Hays, C. (2016). Beyond advertising: Creating value through all customer touchpoints. Wiley.
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Citação norma Chicago
Wind, Yoram, and Catharine Hays. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: Wiley, 2016.
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Citação norma MLA
Wind, Yoram, and Catharine Hays. Beyond Advertising: Creating Value Through All Customer Touchpoints. Wiley, 2016.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.