Cita APA (7th ed.)
Bovée, C. L., & Arens, W. F. (1989). Contemporary advertising (3rd ed.). Irwin.
Cita Chicago (17th ed.)
Bovée, Courtland L., i William F. Arens. Contemporary Advertising. 3rd ed. Homewood, Ill.: Irwin, 1989.
Cita MLA (9th ed.)
Bovée, Courtland L., i William F. Arens. Contemporary Advertising. 3rd ed. Irwin, 1989.
Atenció: Aquestes cites poden no estar 100% correctes.