Bovée, C. L., & Arens, W. F. (1989). Contemporary advertising (3rd ed.). Irwin.
Successfully copied to clipboard
Copying to clipboard failed
Chicago Style (17th ed.) Citation
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3rd ed. Homewood, Ill.: Irwin, 1989.
Successfully copied to clipboard
Copying to clipboard failed
MLA (9th ed.) Citation
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3rd ed. Irwin, 1989.
Successfully copied to clipboard
Copying to clipboard failed
Warning: These citations may not always be 100% accurate.