Bovée, C. L., & Arens, W. F. (1989). Contemporary advertising (3rd ed.). Irwin.
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Chicago Style (17th ed.) Citation
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3rd ed. Homewood, Ill.: Irwin, 1989.
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MLA (9th ed.) Citation
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 3rd ed. Irwin, 1989.
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