An assessment of the strategies enhancing retention of customers in insurance firms : a case of CFC Life Insurance company/
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Nairobi :
Daystar University
2013
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Subjects: | |
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MARC
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952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HF05415.00005.K00004B00064 02013 |7 0 |8 AFR |9 124380 |a DUN |b DUN |c AFR |d 2018-02-13 |e Daystar University |g 2500.00 |l 0 |o THES HF5415.5.K4B64 2013 |p BK0105202 |r 2018-02-13 00:00:00 |w 2018-02-13 |x 105202 |y THES | ||
999 | |c 189241 |d 189241 | ||
040 | |a Daystar |c DUL | ||
100 | |a Bogonko, Judith Kerubo |9 674 | ||
245 | |a An assessment of the strategies enhancing retention of customers in insurance firms : |b a case of CFC Life Insurance company/ |c Judith Kerubo Bogonko | ||
260 | |a Nairobi : |b Daystar University |c 2013 | ||
300 | |a xi, 85 p. : |b ill ; | ||
500 | |a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. | ||
650 | |2 Customer relations |x Management |9 752 | ||
650 | |2 Customer satisfaction |x Management |9 752 | ||
908 | |a 160929 | ||
942 | |c THES |2 lcc |h HF5415.5 |i .K4B64 |k THES |m 2013 |6 HF54155 K4 B64 |