The effect of strategic advertising on consumer brand loyalty: a case of Britam asset managers limited, Nairobi, Kenya
Saved in:
Main Author: | Mallowah, Sheila |
---|---|
Format: | Book |
Language: | English |
Published: |
Nairobi :
Daystar University
2016
|
Subjects: | |
Tags: |
![]()
No Tags, Be the first to tag this record!
|
Similar Items
-
Branding and advertising
Published: (2003) -
The perceived effects of terrorism on internal corporate image: a study of the Kenya Immigration department after the Westgate terror attack, 2013 to 2016
by: Mucee, George Mati
Published: (2017) -
Effect of strategies used for managing a multi-generational workforce on organizational performance : a case study of Nairobi Bottlers Limited
by: Livu, Angela
Published: (2017) -
Advertising and consumer citizenship gender, images, and rights /
by: Cronin, Anne M., 1967-
Published: (2000) -
Competitive strategies adopted by banks in response to changes in the banking industry : a case of Diamond Trust Bank
by: Mwangi, Regina Wanjiku
Published: (2017)