The effect of strategic advertising on consumer brand loyalty: a case of Britam asset managers limited, Nairobi, Kenya

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Bibliographic Details
Main Author:	Mallowah, Sheila
Format:	Book
Language:	English
Published:	Nairobi : Daystar University 2016
Subjects:	Advertising
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245		\|a The effect of strategic advertising on consumer brand loyalty: \|b a case of Britam asset managers limited, Nairobi, Kenya \|c Sheila Mallowah
260		\|a Nairobi : \|b Daystar University \|c 2016
300		\|a xii, 90 p. : \|b ill ;
500		\|a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
650		\|a Advertising \|9 675
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