The effect of strategic advertising on consumer brand loyalty: a case of Britam asset managers limited, Nairobi, Kenya
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University
2016
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| Subjects: | |
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Add Tag | Item Description: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
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| Physical Description: | xii, 90 p. : ill ; |
Branding and advertising 
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