The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited /

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Bibliographic Details
Main Author:	Irankunda, Annie
Format:	Book
Language:	English
Published:	Nairobi : Daystar University, 2017
Subjects:	Internet marketing Social media Branding (Marketing)
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The Influence of Sources of Social Media Communication on Building Brand Equity in Small Medium Enterprises in Kenya: A Case of Dotsavvy Limited by Irankunda, Annie, Musau, Celestine, Waithima, Abraham K.

Published 2021

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