Scott, D. M. (2015). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (Fifth edition.). Wiley.
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Chicago Style (17th ed.) Citation
Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Fifth edition. Hoboken, New Jersey: Wiley, 2015.
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MLA (9th ed.) Citation
Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Fifth edition. Wiley, 2015.
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Warning: These citations may not always be 100% accurate.