Cover Image

QR Code

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /

Show other versions (1)

Saved in:

Bibliographic Details
Other Authors:	Yang, Kiseol (Editor)
Format:	Electronic eBook
Language:	English
Published:	[Bradford, England] : Emerald, 2015.
Series:	Journal of Research in Interactive Marketing, Volume 9, Issue 2
Subjects:	Consumer behavior. Electronic commerce > Psychological aspects. Internet marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
Published: (2015)

Digital marketing global strategies from the world's leading experts /
by: Wind, Yoram
Published: (2001)

Digital marketing global strategies from the world's leading experts /
by: Wind, Yoram
Published: (2001)

Multi-screen marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones /
by: Hritzuk, Natasha, et al.
Published: (2014)

Multi-screen marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones /
by: Hritzuk, Natasha, et al.
Published: (2014)

Channel management and retail marketing
by: Dhotre, Meenal
Published: (2010)

Channel management and retail marketing
by: Dhotre, Meenal
Published: (2010)

Impact of e-commerce on consumers and small firms
Published: (2006)

Impact of e-commerce on consumers and small firms
Published: (2006)

Marketing management /
by: Kotler, Philip
Published: (2009)

Marketing management /
by: Kotler, Philip
Published: (2009)

3G marketing on the internet third generation internet marketing strategies for online success /
by: Sweeney, Susan, 1956-
Published: (2006)

3G marketing on the internet third generation internet marketing strategies for online success /
by: Sweeney, Susan, 1956-
Published: (2006)

Internet business guide /
by: Resnick, Rosalind
Published: (1995)

Internet business guide /
by: Resnick, Rosalind
Published: (1995)

Net benefit guaranteed electronic markets : the ultimate potential of online trade /
by: Rowan, Wingham
Published: (1999)

Net benefit guaranteed electronic markets : the ultimate potential of online trade /
by: Rowan, Wingham
Published: (1999)

Social selling mastery : scaling up your sales and marketing machine for the digital buyer /
by: Shanks, Jamie
Published: (2016)

Social selling mastery : scaling up your sales and marketing machine for the digital buyer /
by: Shanks, Jamie
Published: (2016)

Generative Vorhersagetechniken fur Raten und Ontologie-basierte Ahnlichkeitsberechnung mit Anwendungen im Suchmaschinenmarketing /
by: Kalkowski, Edgar
Published: (2019)

Shopping why we love it and how retailers can create the ultimate customer experience /
by: Danziger, Pamela N.
Published: (2006)

Shopping why we love it and how retailers can create the ultimate customer experience /
by: Danziger, Pamela N.
Published: (2006)

Effective marketing : creating and keeping customers /
by: Zikmund, William G.
Published: (1995)

Effective marketing : creating and keeping customers /
by: Zikmund, William G.
Published: (1995)

Effective marketing : creating and keeping customers /
by: Zikmund, William G.
Published: (1995)

Effective marketing : creating and keeping customers /
by: Zikmund, William G.
Published: (1995)

Entrepreneur magazine's 103 start-up marketing tips
by: Lesonsky, Rieva
Published: (2001)

Entrepreneur magazine's 103 start-up marketing tips
by: Lesonsky, Rieva
Published: (2001)

Consumer behaviour and marketing research (text and cases) /
by: Nair, Suja R.
Published: (2009)

Consumer behaviour and marketing research (text and cases) /
by: Nair, Suja R.
Published: (2009)

Always be testing the complete guide to Google website optimizer /
by: Eisenberg, Bryan
Published: (2008)

Wettbewerb in der internetokonomie /
by: Becker, Jochen, 1937-
Published: (2003)

Always be testing the complete guide to Google website optimizer /
by: Eisenberg, Bryan
Published: (2008)

Wettbewerb in der internetokonomie /
by: Becker, Jochen, 1937-
Published: (2003)

Preference pollution how markets create the desires we dislike /
by: George, David (David L.)
Published: (2004)

Preference pollution how markets create the desires we dislike /
by: George, David (David L.)
Published: (2004)

Optimal database marketing : strategy, development, and data mining /
by: Drozdenko, Ronald G.
Published: (2002)

Optimal database marketing : strategy, development, and data mining /
by: Drozdenko, Ronald G.
Published: (2002)

Business intelligence and e-marketing workshop, IBM Warwick 2001
Published: (2002)

Business intelligence and e-marketing workshop, IBM Warwick 2001
Published: (2002)