Bringing strategy back : how strategic shock absorbers make planning relevant in a world of constant change /
"Executives talk about developing innovative new strategies. They go to conferences on change and hire consultants to manage strategic reinvention. In short, they equate great strategy with great performance. Yet, all too often, strategic change occurs in reaction mode. Sales are down and marke...
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| Autor principal: | |
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| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
San Francisco :
Jossey-Bass,
[2015]
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| coleção: | Jossey-Bass business & management series.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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