APA (7th ed.) Citation
Hayes, B. E. (2009). Beyond the ultimate question: A systematic approach to improve customer loyalty. ASQ Quality Press.
Chicago Style (17th ed.) Citation
Hayes, Bob E. Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty. Milwaukee, Wisconsin: ASQ Quality Press, 2009.
MLA (9th ed.) Citation
Hayes, Bob E. Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty. ASQ Quality Press, 2009.
Warning: These citations may not always be 100% accurate.