Petersen, L. B., Person, R., & Nash, C. (2014). Connect: How to use data and digital marketing to create lifetime customers. Wiley.
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Chicago Style (17th ed.) Citation
Petersen, Lars Birkholm, Ron Person, and Christopher Nash. Connect: How to Use Data and Digital Marketing to Create Lifetime Customers. Hoboken, New Jersey: Wiley, 2014.
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MLA (9th ed.) Citation
Petersen, Lars Birkholm, et al. Connect: How to Use Data and Digital Marketing to Create Lifetime Customers. Wiley, 2014.
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Warning: These citations may not always be 100% accurate.