China's super consumers : what 1 billion customers want and how to sell it to them /

China's super consumers : what 1 billion customers want and how to sell it to them /

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Bibliographic Details
Main Authors: Chan, Savio (Author), Zakkour, Michael (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
Marketing > China.
Consumers > China.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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