Wilburn, M. (2006). Managing the customer experience: A measurement-based approach. ASQ Quality Press.
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Cita Chicago Style (17a ed.)
Wilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. Milwaukee, Wisconsin: ASQ Quality Press, 2006.
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Cita MLA (9a ed.)
Wilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. ASQ Quality Press, 2006.
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