Reidenbach, R. E., & Goeke, R. W. (2006). Competing for customers and winning with value: Breakthrough strategies for market dominance. ASQ Quality Press.
Chicago Style (17th ed.) CitationReidenbach, R. Eric, and Reginald W. Goeke. Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance. Milwaukee, Wisconsin: ASQ Quality Press, 2006.
MLA (9th ed.) CitationReidenbach, R. Eric, and Reginald W. Goeke. Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance. ASQ Quality Press, 2006.
Warning: These citations may not always be 100% accurate.