Analytics and dynamic customer strategy : big profits from big data /

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Analytics and dynamic customer strategy : big profits from big data /

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Bibliographic Details
Main Author:	Tanner, John F. (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2014.
Subjects:	Customer relations. Relationship marketing. Big data. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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