Kander, D., & Blank, S. (2014). All in startup: Launching a new idea when everything is on the line. Wiley.

Kander, Diana, and Steve Blank. All in Startup: Launching a New Idea When Everything Is on the Line. Hoboken, New Jersey: Wiley, 2014.

Kander, Diana, and Steve Blank. All in Startup: Launching a New Idea When Everything Is on the Line. Wiley, 2014.