EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Frankfurt am Main :
Peter Lang,
[2014]
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| Series: | Schriften zu Marketing und Management ;
Band 15. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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