APA (7th ed.) Citation
Winston, W. L. (2014). Marketing analytics: Data-driven techniques with Microsoft Excel. John Wiley & Sons, Incorporation.
Chicago Style (17th ed.) Citation
Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. Indianapolis, Indiana: John Wiley & Sons, Incorporation, 2014.
MLA (9th ed.) Citation
Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. John Wiley & Sons, Incorporation, 2014.
Warning: These citations may not always be 100% accurate.