Winston, W. L. (2014). Marketing analytics: Data-driven techniques with Microsoft Excel. John Wiley & Sons, Incorporation.
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Chicago Style (17th ed.) Citation
Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. Indianapolis, Indiana: John Wiley & Sons, Incorporation, 2014.
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MLA (9th ed.) Citation
Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. John Wiley & Sons, Incorporation, 2014.
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