Tohutoro APA (7th ed.)
Yohn, D. L. (2014). What great brands do: The seven brand-building principles that separate the best from the rest. Jossey-Bass.
Tohutoru Kātū Chicago (17th ed.)
Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. San Francisco, California: Jossey-Bass, 2014.
Tohutoro MLA (9th ed.)
Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. Jossey-Bass, 2014.
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