Communicating projects : an end-to-end guide to planning, implementing and evaluating effective communication /

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Bibliografiske detaljer
Hovedforfatter: Pilkington, Ann
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Farnham, Surrey : Gower, [2013]
Fag:
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Indholdsfortegnelse:
  • Laying the foundations
  • Developing the strategy
  • Who are our stakeholders?
  • Creating great content
  • Channel selection
  • Planning
  • Research and evaluation.